One of Hong Kong's gyms, Fitness First, is joining the fight against child obesity with special discount rates for teenagers.
The gym's new Scholar Off-Peak Membership has been designed to introduce students aged from 14 to 16 to fitness in the company's four health clubs, at a reduced rate of up to 40 per cent off normal charges. The gym plans to show teenagers how to relieve stress through physical activity, without the pressure of having the perfect figure or bulging biceps. The focus is on a healthy mind and body. Fitness First says exercise creates endorphins, a group of proteins in the brain which generate happiness.
The gym says a recent report by the International Health, Racquet & Sportsclub Association has found obese children have fewer friends, low self-esteem and a higher suicide tendency. Other studies indicate a lack of fitness can shorten life spans by a percentage similar to smoking. For further information on Fitness First Health Clubs, contact Ann She on (852) 2805-5802 or visit www.fitnessfirst.com.hk