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PUBLISHED : Sunday, 30 November, 2003, 12:00am
UPDATED : Sunday, 30 November, 2003, 12:00am

Though better known for featuring birthday suits than couture gowns, America's favourite lad mag Playboy is celebrating its 50th anniversary in high style with design veterans hopping on to the bunny bed to conceive Playboy- inspired creations for the Christmas season.

Designers including Vivienne Westwood, Diane von Furstenberg and Dan and Dean Caten of DSquared have come up with limited edition dresses and evening gowns for the label's anniversary collection, while British jeweller Garrard has created a limited-edition diamond pave pendant in the shape of the bunny icon.

Some items will be auctioned on tour next year, with proceeds benefiting the Design Industries Foundation Fighting AIDS. Other limited-edition pieces will be sold at Henri Bendel, New York; Selfridges, London; and at the Playboy Concept store,Tokyo. See