Cable TV plugs hole for fans with special interests

PUBLISHED : Monday, 23 February, 2004, 12:00am
UPDATED : Monday, 23 February, 2004, 12:00am

Another cable television sports channel launched last week offers even more viewing options to armchair fans in Hong Kong.

'Ten Sports', which started broadcasting in 2002, will appeal to 'special interest' - especially cricket - fans, said Eric Lo, executive director of Cable TV subscription services.

'There are a lot of groups in Hong Kong who like less popular sports which don't usually get much coverage,' said Lo.

Extreme sports like skateboarding, surfing, wakeboarding, motoX, jet ski-racing and mountain biking are shown weekly.

Those who can't resist the allure of WWF Wrestling will get their weekly shows such as Raw, Smackdown, After Burn, Velocity and Heat on Ten Sports.

Subscribers to Cable TV already have access to ESPN, STAR Sports, dedicated football channel Super Soccer (61), Cable Sports (62), as well as World Cricket Live (68).

Ten Sports, based in the United Arab Emirates (UAE), reaches nearly 30 million homes across South Asia.

'We want to offer more coverage of the sports people like most in Hong Kong. Feedback tells us people in the SAR want to see more cricket,' said SK Chan of Cable TV.

'Ten Sports will show The Sharjah Cup, internationals featuring Sri Lanka, Pakistan and the West Indies, the 2004 Mini-World Cup, and classic matches from India and Pakistan.'

Manchester United fans should also take note.

Ten Sports carries programmes from MUTV - the English Premier League football club's official channel.

Programmes include live matches, exclusive interviews with players and other news.

Ten Sports will also cover field hockey, tennis, motor racing and golf.