Royal Jelly fad - it's in the bag

PUBLISHED : Friday, 27 February, 2004, 12:00am
UPDATED : Friday, 27 February, 2004, 12:00am

Sales of 'Royal Jelly' handbags have been brisk at the impromptu sale organised this week by a couple of entrepreneurial socialites, who are using the Central Golf emporium as the unlikely venue for their little enterprise.

On Wednesday alone (the first day of the sale), they rang up sales of more than 350 jellies, which must qualify as the most-wanted item of the week. CitySeen is told there were queues around the corner, with business soaring at neighbouring coffee shops and reflexology outlets, too. Must have been a rough day for the tai tais.

It's interesting to note that jelly bags, of which Royal Jellies are the latest incarnation, rose to popularity as brandless, stitched rubber bags - which (it MUST be noted) bear more than a passing resemblance to Hermes' Kelly and Birkin bags. We're sure that plenty of those queuing in the basement of the Bank Of America Tower this week are the key market for the original bags which, ahem, 'inspired' the jellies.

'One customer, a young lady, took over 35 bags for family and friends as gifts,' gushes one of the sale's organisers. 'We are expecting our next lot of Royal Jellies late Friday, and they will be available for weekend customers.'