Who? Japanese designer Sunao Kuwahara is a new name to watch out for on the fashion block.
Known for his asymmetrical tailoring, Kuwahara unveiled his personal label I.S. in 1994, since when his work has been embraced by those fashion 'intellectuals' seeking minimalist outfits with subtle details.
How did it happen? Born in 1960 in Hiroshima, Kuwahara joined the Issey Miyake Design Office in 1989 and learned his design skills working with one of the world's most innovative practitioners. While his label is less widely known than those of various Japanese contemporaries such as Tsumori Chisato and Atsuro Tayama, Kuwahara's designs have garnered a loyal group of clients demanding versatile ensembles that transcend seasonal trends.
What do the clothes look like?
While Kuwahara insists his nationality has little relevance to his creative aesthetic, it appears obvious his signature collection combines the intellectual essence of Japanese fashion with functional elements of European tailoring.
His latest collection adopts futuristic, mod-inspired silhouettes embracing angular, A-line mini skirts, and geometric, patchwork dresses in shades of cobalt, creamy apricot and shimmering silver.
What does the designer have to say?
'I want people to wear my clothes for a long time, but I'm always making new things so there's a bit of a conflict,' he admitted when asked about his aspirations.
Where are the clothes available? I.S. can be found at I.T, Kingston Street, Causeway Bay.