'They've got 30 seconds to make their product look fun and exciting.'
In the above example, 'make' means 'to cause something to be'. The correct form of verb in this case is always 'look', ie. 'to make the product look', and not 'to make the product to look', 'to make the product looked' or 'to make the product looking'. However, take a look at this example: 'My mother made me a cake to celebrate my eighteenth birthday.' Here, 'make' means 'to create, produce', and you can use 'to' here.
Decide if the word 'to' is needed in the following:
1. He makes music _______ (express) his feelings and provide entertainment for his family and friends.
2. I am learning how to make my dog _______ (stand) still.
3. I made myself a cup of coffee ________ (stay) awake.
4. The ending of the film is so sad that it makes me _______ (cry).
5. This dress makes her _______ (look) young.
Answers: 1. to express 2. stand 3. to stay 4. cry 5. look