The Hong Kong Sevens, one of the world's best-known rugby tournaments, kicks off today and it promises to be a titanic contest.
Since the IRB Sevens Circuit was launched in 1999, the spectacle on the field easily rivals the partying in the stands.
'Without a doubt, the standard of play has increased immensely,' said John Molloy, chairman of the Hong Kong Rugby Football Union (HKRFU). 'All players, whether professionals or amateurs, are dedicated to training and fitness. We see superb athletic performances now.'
New Zealand are the IRB Sevens defending champions, while England hold the Hong Kong title and were only four points behind the All Blacks in the final 2003 standings.
The 2004 Hong Kong Sevens is the fifth stop on an eight-tournament world circuit that began in Dubai in December.
Tournaments have since been held in South Africa, New Zealand, and most recently, Los Angeles. Next week it's Singapore, then there is a two-month break before France hosts the showpiece. London holds the season-ending event at the beginning of June.
But Hong Kong is the best, say players. 'Hong Kong is the big one, and the most prestigious,' says Hong Kong captain Paul Dingley.