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Deutsche Bank

Top products and talent put bank on growth curve

PUBLISHED : Sunday, 18 April, 2004, 12:00am
UPDATED : Sunday, 18 April, 2004, 12:00am

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Rico Caduff, head of Deutsche Bank Private Wealth Management, Asia-Pacific, sees a very bright future for private banking in Asia and his own bank's operation in particular.


'It is looking extremely good, not only because the region is doing well and enjoying significant growth. In line with that, we see a lot of new wealth being created,' Mr Caduff said.


'With our platform, we have every intention of growing by much more than the market growth. If the projections are for 7 per cent market growth, we will try to grow by 20 per cent or more again. And indications are very positive.'


Mr Caduff said his bank's private bank operation in Asia had already enjoyed more than 20 per cent growth in both revenue and assets per year over the past five years.


Deutsche Bank, one of the world's biggest banks, had enjoyed healthy growth in private banking in Asia despite being a fairly recent entrant to the market, Mr Caduff said.


'We were a little late in starting private wealth management in a very active way in Asia. Other major players have been around for something like 30 years, while we have been here more like 10 years. But we have nevertheless had very good growth.


'We think we are very well positioned here, both in terms of quality of relationship manager and the product range, the platform we can offer here.'


Mr Caduff said his bank's policy of hiring trained professional talent, rather than junior trainees, had paid off.


'We were a bit smaller than the bigger companies which were already here, so to catch up you need the experience. We invested a lot in training,' he said.


'I think in our business, continuity is an extremely important factor. If you manage to keep the same good people for many years, the client really gets the benefit and it adds to our success.'


Mr Caduff said Deutsche Bank had strived to be considered the employer of choice for professional private bankers.


'I think we have made very good progress. We certainly encourage team work. We communicate very well with each other, not just on the marketing side but also on the product side which I think is equally important,' he said.


'On the product side, we have made incredible progress, in my opinion, over the past few years. Our product platform now is top notch. We are highly skilled at structuring products, including notes, and we have an excellent range of alternative investments. Deutsche Bank is also highly regarded for its foreign exchange trading and options strategies.


'I think we combine a good product range with a good marketing and servicing side for clients.'