Hongkongers always in the mood to shop around
Shopping is, thankfully, not an Olympic sport - at least not yet. But if it were, then surely it is one in which Hong Kong would excel. We could expect medals galore.
Our city's reputation as a shoppers' paradise is well known. Our malls and markets continue to be a big draw for tourists. And the shopping festival that begins later this month will celebrate our status as a prime venue.
Often overlooked, however, is the enthusiasm and sophistication with which Hong Kong people go about this most popular of pastimes. Whether flashing the cash or paying with plastic, we are masters of the art. This was confirmed in a survey published this week which studied shopping patterns in Asia. At first glance, the results do not look particularly flattering. But appearances can be deceptive.
ACNielsen polled 15,000 households in such places as the mainland, Japan, Australia and New Zealand, as well as Hong Kong. The survey was limited to grocery shopping, but the findings reflect shopping habits more broadly.
According to the study, we are a relatively impulsive and disloyal bunch. Hong Kong topped the league table for shoppers who prefer to embark on an expedition without taking along a list of things to buy. We also like to shop around, rather than confining ourselves to a mere one or two favourite stores, the poll found.
These results will come as no surprise to anyone familiar with Hong Kong. What they show is that when it comes to shopping - even for groceries - we like to have some fun and are determined to get the best deal possible.
This is a reflection of our passion for the retail world. For us, a trip to the shops is not a functional pursuit or a chore. It is a form of entertainment - one of the best our city has to offer. We do not want to be restricted to one or two shops. Nor would we limit the scope of our activity by preparing a list of items to be bought. Variety and freshness - and an eye for a bargain - are the names of the game.
Then there is the retail therapy factor. This is of particular importance in Hong Kong, where people work hard and often lead stressful lives. Strolling round a designer outlet, department store or supermarket is, for many of us, a calming experience - and an opportunity to enjoy the fruits of our labour.
There is, however, a downside. An obsession with the material world can lead to a shallower, money-orientated society. And rampant consumerism is not good for the environment. A poll by Friends of the Earth showed 85 per cent of Hong Kong people admit to often buying things they never use.
But like it or not, the shopping culture is part and parcel of life in Hong Kong. It inspires us, entertains us, and helps define our community.
And as for being impulsive and disloyal - these can only boost our credentials as a city where you shop, but do not drop.
