Female TV presenters face cover-up: no miniskirts or bare navels

PUBLISHED : Tuesday, 22 June, 2004, 12:00am
UPDATED : Tuesday, 22 June, 2004, 12:00am

Shanghai has ordered female television presenters to wear less-revealing clothing, banning them from wearing miniskirts on the air as part of a nationwide morality campaign.

A directive issued by the Shanghai Administration of Culture, Radio, Film and Television barred skirts shorter than 15cm above the knee and forbade women presenters from showing their navels by wearing low-cut pants, industry officials said yesterday.

The rules also warn against showing too much cleavage, wearing dresses with plunging backs and wearing clothing with spaghetti straps. 'Some female presenters' outfits are becoming more revealing. The phenomenon of putting bare flesh on display is growing,' the directive said.

The order to cover up follows nationwide moves to build morality among youth. However, the Shanghai directive appears to be stricter and more detailed than a document issued in April by the State Administration of Radio, Film and Television which launched the campaign.

Male presenters don't escape the rules either. Dyed hair is banned for both sexes, except for 'simple' hues of brown, brownish-black and brownish-yellow. The order also bars men from having shoulder-length locks or frizzy hairdos.

All station employees must wear appropriate footwear and slippers are forbidden.

The state-owned Shanghai Media Group carried out a month-long inspection of its 132 presenters and found 16 violations of the rules, eight involving clothing and eight involving hair, the newspaper said. It did not name the violators.

An official from Oriental Television, one of the city's two main stations, said: 'There was some criticism of the news presenters, mostly over their hair.

'The biggest problem is with entertainment presenters because of clothing.'