Even after all these years, Nike is still doing it

PUBLISHED : Monday, 26 July, 2004, 12:00am
UPDATED : Monday, 26 July, 2004, 12:00am

While Hong Kong's fashionable twentysomethings were enjoying Friday night's Mini Cabrio launch, the too-young-to-drive set were getting up to speed at the mall. Pacific Place, that is, where Nike introduced its fall 2004 collection with an exhibition on the genealogy of its sportswear beginning before most of those teenagers were born.

Never mind the generation gap, Nike is a brand that markets on performance but banks on the fact that lots of kids just want to look sporty and wear what their friends are wearing.

This young, beautiful crowd was well-adorned with Swoops and itching with untapped energy. Or it may have been the tension of being packed into a small space that felt like the holding pen for the New York Marathon.

CitySeen got pressed up close to a few models in town from Shanghai and can tell you that steroids are out but tattoos are in (and as far as we know they don't violate Olympic doping policy).

Janet Wong (left), in town on summer vacation, stood out as a fine reminder that dressing up needn't just be about aerodynamics.

In her zippered miniskirt and a tie adorned with safety pins, she was a sparkling young reminder that while some people in the1980s were discovering Nike as they watched Michael Jordan take to the air, others were having a good time listening to Madonna.