Liam Fox is looking for votes, setting out his party's agenda and hoping to win in the next election. No, this has nothing to do with the race for seats in the Legislative Council. It is very much a British affair - but one which is being brought to Hong Kong.
A harbour-view suite at the Mandarin Hotel might seem a strange place from which to launch a British political campaign. But Dr Fox, co-chairman of the opposition Conservative Party, sees himself as a man on a mission - in more ways than one. 'It's a pastoral mission,' the 43-year-old said with a chuckle. 'We're looking for lost sheep.'
The flock in question is that of past and present Conservative Party supporters. And the search is for funds to boost the party's coffers - as well as all-important votes.
'We want to maximise the money we can get from our own members and organisations. There are a lot of British companies here and a lot of British employees. Anyone who has registered in the last 15 years is eligible to vote in a general election. We want to find as many as we can,' said Dr Fox.
But the trip to this particular part of the global constituency also has a broader objective. It is part of a bid to revive the party's fortunes, which have been flagging dismally in recent years.
The Conservative Party is perhaps best known in Hong Kong for its glory days under former leader Margaret Thatcher. The last governor, Chris Patten, was - like Dr Fox - a chairman of the party. It was the Conservatives who negotiated the city's return to China.
Since losing power in 1997, however, the party has suffered from weak leadership, internal quarrels, a lack of direction and, consequently, a lack of popular support.