Not-so-subtle DVD advertising pitch

PUBLISHED : Saturday, 31 July, 2004, 12:00am
UPDATED : Saturday, 31 July, 2004, 12:00am

Gome, the leading home appliance chain on the mainland, is using a not-so-subtle advertising ploy to promote its DVD players in Hong Kong.

LoDown visited its flagship store in Mongkok and noticed a sign dangling over stacks of DVD players costing just $399 each.

The sign said the machines 'specialised in playing original DVD discs'.

But the Chinese character for 'original' was upside down - how clever!

A salesman told LoDown that, in fact, the machine could play all types of discs - including pirated copies.