State of Undress' saucy lingerie is the latest to infiltrate the hidden fashion market. Founded by Britain's Central Saint Martins College of Art and Design graduates Daniel Reynolds, Alexandra Shuner and Emma Cheevers, the brand features a melange of silk printed knickers and sensual camisoles that seem too chic to be worn as underwear.
'We didn't want to make a typical lingerie line - full of frou frou pink frills. I think compared to other lingerie companies, and there are a lot of them in London, our customers are more artistic, intelligent and fashion-conscious,' explains Cheevers. 'We're not like other brands that sell lingerie as a means to pulling a guy. Everything about our knickers, from the silk gusset to the colours, is designed with a woman in mind. This is not come-hither bedroom lingerie - but sensuous items you can wear under your clothes every day.'
State of Undress is available at Liberty and Fenwick in London, as well as Bruce in Vancouver. Shoppers can place orders online at www.state-of-undress.com.