Giordano sticks to customer-first policy

PUBLISHED : Friday, 05 November, 2004, 12:00am
UPDATED : Friday, 05 November, 2004, 12:00am


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GIORDANO IS widely recognised as being one of Hong Kong's first local fashion outlets to put serious emphasis on staff courtesy and customer service training.

When in the early 1990s the company's friendly sales staff started welcoming shoppers and helping them find colours and sizes, the standard of service brought a breath of fresh air to Hong Kong's fashion retail industry.

The company is still committed to extending the boundaries of customer service.

'Our commitment to exceed customers' expectations with service, product range and pricing is stronger than ever,' said supervisor Pandona Chung Sau-lan.

Ms Chung, who won the Fashion and Accessories Supervisory Level Award, said winning provided personal satisfaction and acted as an endorsement of Giordano's on-going efforts to raise the standards of courtesy and customer service.

'We need to cultivate ourselves to serve with our hearts and improve our knowledge and skills to deliver outstanding service.'

Ms Chung has worked for Giordano for 12 years, seven as a supervisor and five as a sales assistant. 'I enjoy interacting with others, especially if it means I can pass on knowledge or help customers enjoy an outstanding shopping experience.'

During her early days as a sales assistant she encountered a customer who was very short and had a problem buying jeans of the right length. As she helped the customer find jeans that would fit she recommended clothes that could be mixed and matched to complement the customer's height. Ms Chung also introduced the customer to Giordano's clothing alteration service. That person is now a loyal customer.

'I try to pass on this type of care-from-the-heart attitude to the people I work with and supervise,' Ms Chung said.