THE SCENE COULD run something like this: a group of Shanghai University students gather in a cafeteria on Monday morning to discuss what they did over the weekend.
If one of them quizzed classmate Guo Jingming, they might get the following reply: 'I flew to three different cities to promote my books. And I had to sign thousands of copies both days until my arm was too tired to write any more.'
On the mainland, 21-year-old Guo is as hot as Taiwanese singing superstar Jay Chou Jielun. On internet forums fans discuss hypotheticals such as: 'If you were trapped in a burning room with Jay Chou Jielun and Guo Jingming, which one would you rescue first?'
For the record, it's still a stalemate after months of debate.
Unlike Chou, who reaches out with his shiny rap songs, Guo touches lonely hearts with haunting stories about friendship. A slight man whose size and age belie an unexpected maturity, Guo also has a well-developed commercial sense - and a touch of coldness.
'I don't know why my fans love me so much. It's a question that you really should ask them,' he says, curtly, in the empty food court of a Shanghai shopping mall. 'They seem to see me more as an icon than an author.'