Tadao Ando, Frank Gehry and Philippe Starck are among the world-class designers headlining the conference
ALL EYES ARE on Hong Kong as more than 4,500 of the world's top names in design descend on the city to take part in Business of Design Week 2004: Lifestyle Asia. That is more than double the number who took part last year, reflecting Hong Kong's growing importance as a trendsetter in the region.
'This shows that today's businesses strive to leverage design excellence to achieve business success,' said Freeman Lau, chairman of the board of directors of the Hong Kong Design Centre (HKDC), the organisers of the event.
Business of Design Week, being held at the Hong Kong Convention and Exhibition Centre, comprises an International Conference and Forum which opens today, a Design Exhibition and an Outreach Exhibition.
The event, which runs until Sunday, has attracted top designers and business leaders from a diverse range of industries.
The Design Exhibition opened on Tuesday. It features several national design pavilions and four local design associations.