While local artists are winning people's hearts and respect for generously opening their wallets or visiting tsunami-hit areas, mainland Olympic gold-medallist diver Tian Liang is in hot water over a controversial photo shoot.
About 200 people left angry messages after a major mainland website reported that Tian planned to go ahead with the photo shoot in Malaysia on January 2.
'Tian Liang is taking the trip to make money, while others are going for humanitarian aid. He is losing face for all Chinese people,' wrote one internet surfer.
In response, Tian postponed his trip.
Looks like someone needs to spend some time on quiet reflection if he wants to keep his 'sunshine boy' image.