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Samba magic comes to Asia

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The magical ingredients that make Brazilian football so successful will soon be integrated into the game across Asia.

Coaches, referees, players, administrators, school teachers, students and clubs will have the opportunity to share the knowledge that has helped the South Americans win the FIFA World Cup a record five times.

Hong Kong-based sports promoter ProEvents and Brazil's national football authority - the Confederacao Brasileira de Futbol (CBF) - have formed a partnership to set up a school which will bring the country's respected experts to Asia.

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'The school will be more than just a training clinic for children,' said Julian Kam of ProEvents, which has brought the Brazilian national team to Hong Kong, Malaysia and China in recent years.

'This will be about setting up a professional and well-planned structure. The aim is to transfer the Brazilian technical knowledge, training techniques and coaching and administration methods.'

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CBF staff would share their expertise through regular seminars and conferences, he added. Moreover, CBF coaches would train their Asian counterparts, while scouts would make arrangements for talented children to hone their skills with clubs in Brazil.

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