Investment strategy in play
China.com, under the direction of chairman Raymond Chien Kuo-fung (above), will invest $40 million in expanding its website content and promoting a new online game this year.
The company, formerly known as hongkong.com corp, says website membership has grown 40 per cent to 50 per cent to 70 million in the past four months.
'The main reason is that we have enriched our website's content,' said chief executive Rudy Chan at a media conference yesterday to announce the group's name change.
Mr Chan said 80 per cent of the group's profit last year came from its mobile value-added services.
The company will spend about $10 million promoting its third online game, Yulgang. China.com already has 600,000 subscribers to the game, which Mr Chan said was the most popular game in South Korea, its country of origin.
Mr Chien said the company's change of name better reflected its business character to investors. China.com's parent company, chinadotcom corporation, has been renamed CDC Corporation.
The chairman said that the group aimed to be listed on the main board this year.
