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Super salesman shares secrets

Winnie Yeung

We've probably all heard salesmen brag about their sales figures, but what about one with four world records?

Former Michigan car salesman Joe Girard retired at 49 and has spent the 26 years since teaching others how to sell. The world's greatest salesperson - who says he is only 18 ('I keep telling myself I'm 18') - held four Guinness World Records entries for highest sales in a single day, month, year and total number in the car industry. Girard has sold 13,001 cars, with a record of 174 a month, or six sales a day.

Girard told CitySeen his tip is to learn how to sell the greatest product of all - yourself - before selling the actual products you are promoting. He also said pushing yourself 100 per cent is not enough. 'Achieving 100 per cent only lets you make a living,' he said.

'All the successful people I know, including myself, we go to 150-plus per cent.'

Girard will be in Hong Kong for a seminar on Tuesday next week. For more information, call 82033267.

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