HK Shopping Festival expected to generate $14.2b
Updated at 12.11pm:
Hong Kong?s economy was expected to reap $14.2 billion from the two-month Shopping Festival ? which begins on Saturday, a newspaper reported on Friday.
The Hong Kong Tourism Board started overseas promotions in April and estimated that 4.63 million tourists would come to the festival, Ming Pao reported.
The board?s executive director Clara Chong Ming-wah said mainland visitors accounted for half the tourists during last year?s festival but the number would probably drop this year. Foreign tourist numbers were expected to rise 8.3 per cent from last year.
Held for the fourth year, the event had won support from 29 large-scale shopping malls and department stores. They had all agreed to stay open until 10pm, Ming Pao reported.
It said the board had made a series of promotions targeting different consumer groups. These included families, women, and business people.
Brochures on popular shopping spots, dinning experiences and skin care services were sent to women travellers in the mainland, Taiwan and six Southeast Asian countries. The festival would end on August 31.
Hong Kong has long enjoyed an international reputation as a shopping paradise.