HSBC seeks key player in marketing

PUBLISHED : Saturday, 16 July, 2005, 12:00am
UPDATED : Saturday, 16 July, 2005, 12:00am

A major bank wants to hire a talented marketing manager to help it meet increasingly competitive challenges and maintain its leadership in the market.

HSBC's marketing team is responsible for the marketing of all banking products in Hong Kong and the Asia-Pacific region, and has been established as a fully integrated business unit to manage the end-to-end marketing process from planning to segmentation, campaign management and brand management.

Its new marketing professional will be required to provide strategic planning, development and implementation services to all marketing programmes related to investment, wealth management services and customer segmentation.

The applicant will be responsible for managing and developing marketing plans and programmes to achieve defined business targets for Hong Kong and the Asia-Pacific region.

Playing a key role in developing and managing various activities of the marketing cycle is essential.

Among other duties, the incumbent will be required to supervise and implement planned marketing programmes in a cost-effective and timely manner, evaluate and analyse the effectiveness of marketing programmes and develop marketing plans with profit and loss commitments.

Liaising with and managing regional offices to ensure the successful implementation of agreed marketing programmes is another factor.

The candidate should also expect to support and co-ordinate activities for the development of segment-related projects and the marketing of personal financial services business across the region.

Conducting market research and competitive analysis of products and services, and the performance of management information analysis of corresponding products and segments are par for the course.

Applicants should be university graduates with a degree in marketing or business administration.

A minimum of eight to 10 years of relevant experience in the banking or financial industry and a good understanding of advertising production, direct marketing, marketing communications and event planning are preferred.

Excellent interpersonal, strategic and analytical skills will be required, especially when married to the proven ability to develop and drive marketing initiatives that deliver planned results.

Candidates who are creative and motivated by the thought of achieving results are more likely to get the job.

Strong communication skills, including fluent written and spoken English, are essential.

Applicants should be armed with solid project management skills and not turn a hair at the thought of meeting tight project deadlines or managing multiple projects.