If you've walked through Festival Walk in the past month you may have noticed a new addition to the expanding number of cosmetic boutiques. Kiehl's has opened its largest shop in Hong Kong, carrying the full range of products distributed here. Designed like an American diner, complete with a neon sign at the front, the glass house outlet intends to attract shoppers of all species. The Harley Davidson in the shop front window is a thematic element in Kiehl's stores in the United States stemming from second-generation family owner Aaron Morse, who was an avid motorcyclist and collector of vintage bikes. Artefacts detailing the brand's affiliation with sporting events are also on display and, for men with babies, the store even has a baby corner where you can drop by and have the child's photo taken. A large part of Kiehl's philosophy is based on educating its customers and the shop intends - through artefacts, books and its customer representatives (who have to pass exams to earn the title) - to act as user-friendly base for those who drop by.