Young fans waited for hours for a glimpse of the Manchester United stars; teenagers camped overnight to be the first to get into this year's book fest in Wan Chai; by Sunday, a whopping 4 million people are expected to have visited the month-long dinosaur exhibit at Taikoo Shing.
At its peak, families young and old sweated under the sizzling sun in queues that snaked around blocks for a chance to see the fossils of the prehistoric creatures from Sichuan and Hunan provinces.
The ability and patience of Hong Kong people to endure long waits at mostly frivolous events is truly phenomenal. Russians under the old Soviet rule queued because they had to. Hongkongers queue because we want to.
Granted, dinosaurs have universal appeal: children everywhere love them. Mainland palaeontologists and technicians spent days unpacking and erecting the fossil pieces late last month, all in the public eye.
One might think it would have been more educational and fun to watch the fossil pieces being put together, but no, the suits walked past them to their offices with barely a glance. Grannies took their grandchildren to McDonald's without stopping.
It was invariably the children who stopped and alerted the adults to check out the giant fossils.
But as soon as security guards fenced off the dinosaur exhibit and made people wait, the crowds materialised. I saw all this because my office is nearby.