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Hi-tech security tags to keep counterfeiters on the hop

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New holographic labels are being used for first time

A new security tag is being used for the first time to identify genuine Hong Kong Disneyland merchandise and foil fakes that are being sold across the region.

The new label, a three-dimensional holographic security tag, does not appear on other Disney products around the world.

'The security label identifies the merchandise as coming from Hong Kong Disneyland,' a spokesman for the theme park said.

Hong Kong Disneyland only sells its gifts and souvenirs at two retail outlets at Chek Lap Kok, but when the park opens, they will also be sold at 20 specialty stores and from carts at the Penny's Bay site.

The flagship store at Ocean Terminal in Tsim Sha Tsui will continue to offer merchandise from Disney films.

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