Airmail sustains online enterprise

PUBLISHED : Tuesday, 30 August, 2005, 12:00am
UPDATED : Tuesday, 30 August, 2005, 12:00am

HOW IMPORTANT IS regular mail to an online business?

A reliable mail delivery service is the lifeblood of companies such as online shopping site offers a wide spectrum of Asian entertainment products, from toys, games and comics books to CD and DVD entertainment and gadgets such as MP3 players and karaoke DVD players. The company has leveraged on Hongkong Post's services to deliver orders to customers in Hong Kong and overseas.

Choices, speed, coverage and flexibility are the major reasons has been a customer of Hongkong Post since the company set up in Hong Kong more than five years ago.

Priscilla Chu, co-founder and vice-president of operations at, said the company used services ranging from bulk airmail to local courier post and Speedpost.

'One of the main reasons we are a customer is the organisation's airmail service,' Ms Chu said. 'There is no other company that provides the same service in Hong Kong.'

Airmail is of paramount importance to the shopping site, which offers free shipping for orders that surpass a certain value. 'We cannot justify the use of express for the free shipping services. Airmail is the best choice. It means a lot of cost saving.'

Hongkong Post's speedy local delivery has also gained the confidence of 'Our local customers can receive the products the next day or even the same day,' Ms Chu said.

To send products overseas by express, uses a number of service providers. The multi-vendor strategy makes sense because each has its own strengths in different regions.

'I think FedEx is strong in the United States, and DHL in Europe,' she said. 'Hongkong Post is particularly strong in Asia and other regions.'

Ms Chu believes Hongkong Post's global coverage is unparalleled because of its relationships with post offices around the world.

Equally important is the flexibility Hongkong Post provides.

'When our business first started, we had a small volume of mail each day, and we would carry it to the post office,' Ms Chu said.

But business has grown, and today sends out at least 400 to 500 items a day, weighing at least 400kg to 500kg in total. Company employees can no longer deliver all these items to the post office themselves.

Ms Chu said Hongkong Post has arranged for a free pick-up from's office at least once a day and takes on the responsibility of stamping every item of mail. This gives employees more time to focus on other tasks.

While enjoying the many benefits delivered by Hongkong Post and being satisfied with its services, said it hoped the post office could also offer a tracking service for its airmail services. This would allow customers to know when the mail leaves Hong Kong, when it arrives at the destination, and when it will be delivered.

'We expect business volume to grow 30 per cent a year, and a reliable mail service is increasingly crucial. We want to make sure customers receive their orders and have confidence in our services,' Ms Chu said.