Paper Bag Princess

PUBLISHED : Sunday, 11 September, 2005, 12:00am
UPDATED : Sunday, 11 September, 2005, 12:00am

Where? Dubbed the Bergdorf Goodman of vintage fashion, Paper Bag Princess used to be

in trendy West Hollywood but can now be found near the glamorous shops of Rodeo Drive, on Olympic and Robertson in Beverly Hills.

Who? Founder and owner Elizabeth Mason, originally an executive producer, opened her first store in 1995 after clients kept complimenting her on her vintage ensembles. She has since written two books on vintage fashion.

The crowd: in addition to heavyweights from the film and fashion industries, including Julia Roberts, Jennifer Aniston and Renee Zellweger, Mason insists her customers range in age from early teens to 90 year olds.

The vibe: 1960s Park Avenue boudoir. The 4,000-square-foot store has a 'throw-away chic' atmosphere, and a private lounge and VIP room.

Fashion finds: starlets can browse through the racks of the vintage couture department (including bridal gowns from the 1930s to the 70s). It features designers such as Worth, Chanel, Balenciaga, Yves Saint Laurent, Givenchy and Valentino, to name only a few. Prices range anywhere from US$300 to tens of thousands of dollars for important museum pieces.

Hi-tech shopping: clients who can't find what they are looking for can search the boutique's Toronto branch via the internet to find one-of-a kind items.

What to look out for: Mason plans to launch her own line of vintage-inspired couture dresses and gowns this season.

Extras: the boutique features an extensive library of film, fashion and photography books, as well as a design and research department for industry members. Those who can't find what they are looking for can also have dresses custom-made based on original couture prototypes.

8818 Olympic Boulevard, Beverly Hills, California, 90211, tel: 1 310 385 9036;