Card sharp

PUBLISHED : Sunday, 18 September, 2005, 12:00am
UPDATED : Sunday, 18 September, 2005, 12:00am

In Hong Kong, exchanging business cards occurs at every meeting. A business card serves as a source of contact information and a vital first impression; thus its design and colour should not be taken for granted. Fung shui guidelines need to be followed when choosing card colours.

Careers and occupations are assigned to one of the natural five elements: water, wood, fire, earth and metal. For instance, those working in media and public relations are involved in communications, which is represented by water. Law and finance are metal careers, because the former involves a degree of power and the latter deals with currency, traditionally metal coins. There are also specific colours associated with each element. Fire is represented by red, orange, pink, purple, magenta and vermillion. Earth colours include yellow, beige and shades of brown.

After identifying the element associated with your career, choose a colour that supports it. Consult the cycle of the elements; for example, water sustains wood. When it comes to colours to avoid, the cycle of destruction should be noted; wood is destroyed by metal that chops it down. Thus, if you are in a wood career, your card should have water colours and not metal colours. We'll consider the five types of careers in detail over the next few weeks.