From The Guardian to The Times, once stubborn broadsheets are switching to tabloid formats. But as the global trend towards tabloid papers gathers momentum, the architect of one of the region's more prominent conversions says that the real issue newspapers are facing is a technological one, requiring closer integration of traditional print and multimedia content.
'Readers are people who are smart, technologically savvy but with incredibly short attention spans because of the devices and media that exist around them,' said design guru Mario Garcia, who was in town last week to talk about his new tabloid design for the Wall Street Journal Asia.
'Going compact is very exciting because the readers like it, but the real story here is the fusion of the online and print versions of the newspaper.
'We know that readers read the newspaper, but we also know that they connect several times a day on mobile devices, laptops and in the office.