Pie in the face for PR
Hong Kong is not a place that prizes originality, but at least in public relations it can claim a new field - anti-PR.
The celebrated Tai Cheong Bakery - whose egg tarts were favourites of former governor Chris Patten - reopened this week, and it even had a PR agency, i Connections, to handle the posse of reporters and photographers who descended on the new shop in Lyndhurst Terrace.
But, though invited by bakery boss Au Yeung Tin-yun himself, the Post was not welcome because the event was supposed to be covered only by the weeklies on that day, according to Claudia Poon, the PR firm's director of business development.
After much dispute and recrimination that reached back to our newsroom via angry phone calls, Ms Poon finally relented.
'I must be wrong, it's all my fault - maybe I should just bash my head against the wall,' she told one of our editors.
Now that's one way to do PR - by threatening news editors with a bloody suicide.
