Some fund-raisers going by the book
with Andrew Sun
It's an idea common in most overseas cities, and Josh Zeigler has brought it to Hong Kong. Put together a book of discount coupons for restaurants and bars and sell it to charity groups as a fund-raising tool. That's the idea behind The 123 Book. (The numbers signify 1) save money, 2) help your community and 3) eat, drink and enjoy.) The hospitality industry veteran has just launched the first edition and, for $288, his pocket-size booklet gives you loads of offers at first-rate bistros and entertainment venues.
'It's something that's in over 200 cities in the US, Canada and Australia already,' Ziegler explains. During the recent Operation Santa Claus, the campaign received 50 per cent of the proceeds of The 123 Book sales through OSC.
'Interestingly, there seemed to be a cultural divide when I approached restaurants. The western outlets were familiar with the overseas concept so they were quite willing to get involved, but local and Chinese places ... wanted to see the book first.' To check out the book for yourself or your organisation, browse Ziegler's www.the123book.com website.