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New World Development

Get a private lift out of your $150m home

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Sandy Li

In an offer targeted at the super-affluent, New World Development is selling three Deep Water Bay homes, each with its own elevator

Wealthy homeowners tired of having to climb the stairs to get to their bedrooms after a hard day's work might be interested in a house with its own lift. This is exactly what New World Development is offering in its luxury 33 Island Road development in Deep Water Bay in a bid to attract cash-rich home seekers.

The developer sold seven of these three-storey luxury homes last year, and is now offering three more.

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'Most potential buyers [of top-notch houses] are reaching their middle age and [are] keen to enjoy life. With a private lift inside the house, [this is] definitely a big advantage for us,' said Barbara Ho Ng Yin-yue, New World's sales and marketing director.

'Owners will find it very convenient, particularly those families with elderly members.'

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The three houses, each measuring 6,079 square feet, are on offer for $26,000 per sq ft, or $150 million each.

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