Motorola

Motorola customises handsets for 3G partners

PUBLISHED : Monday, 27 February, 2006, 12:00am
UPDATED : Monday, 27 February, 2006, 12:00am

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The mobile-phone market will remain stable this year with about 300,000 handsets sold every month, 15 per cent of them for 3G services, says Motorola Asia-Pacific vice-president Cedric So.


The firm is strengthening its partnerships with 3G operators by providing tailor-made handsets in a bid to get customers to switch to video-based mobile-phone service.


'The supply of 3G handsets is very tight,' said Mr So, adding that Motorola had teamed up with Hong Kong CSL, Hutchison Telecom and SmarTone-Vodafone. 'We work closely with operators as 3G services need more handset trials to ensure service quality.


'Operators provide steep handset subsidies to attract users to buy new mobile phones but there are still a lot of price-sensitive voice-centric customers who do not use 3G video services. There is a difference between the sales of 3G phones and service penetration.'


Motorola's latest 3G handset V3x is also sold as a 2G/3G compatible handset.


'We can attract those users to buy the phone first and then encourage them to upgrade to 3G services later,' said Mr So. Motorola will continue to add functions to make 3G handsets a must for users. It is also putting much effort into promoting 2.5G handsets.


Mr So said the handset market recorded around 10 per cent growth last month, thanks to the contribution of mainland travellers and the economic recovery stimulating people to spend more on electronics gadgets.


However, he said such growth could not be maintained due to the market size and mainland tourist arrivals levelling off.