Industry veteran to host its first HK trade fairs
Global Sources, one of Hong Kong's leading business-to-business media companies, is launching its first trade events in Hong Kong.
The company is organising three trade shows - for electronics, fashion accessories, and gifts and home products - under the China Sourcing Fair banner, between April 15 and 25 at the newly opened AsiaWorld-Expo at Hong Kong International Airport.
The fairs will run at the same time as the Hong Kong Trade Development Council's (TDC) events and are similar, but Global Sources believes it will be a win-win situation for both event organisers because buyers will have the opportunity to view twice as many products and meet twice as many suppliers.
'We believe that with the size of our show buyers will have to stay an extra night or two in Hong Kong if they want to see all the products we have, as well as attend the other shows. This only means more rooms, further restaurant bookings and a boost to Hong Kong's economy,' said Chuck Armitage, general manager, Global Sources.
He has scheduled the three events to help buyers maximise their trips. Buyers can begin by exploring the fair in Hong Kong, attend the other trade shows organised by the TDC in Hong Kong and then proceed to Guangzhou for the Canton Fair.
Global Sources director Sarah Benecke said: 'Buyers will want to visit our show because we have a huge range of new products and new suppliers, primarily from the mainland. China electronics manufacturing is expanding quickly and most of our exhibitors have never shown their products in Hong Kong before, so most of them are here for the first time. There is very little overlap with the TDC. More than 95 per cent of our exhibitors are not showing at any other show in Hong Kong.'
The trade shows will use the firm's 25 years of experience in the mainland and network of 44 offices there to provide buyers with a unique opportunity to tap new markets.
The first show, China Sourcing Fair: Electronics & Components (April 15 to 18) will feature about 1,700 suppliers from the mainland, Hong Kong, Taiwan and elsewhere in Asia. They will exhibit their latest designs and manufacturing capability.
Categories include consumer electronics, audio-visual home theatre, in-car electronic products, digital imaging and portable electronics, computer and networking, and security and safety products.
The second show, China Sourcing Fair: Fashion Accessories, will run with the electronics show at another section of the AsiaWorld-Expo exhibition centre. The company is introducing the show in response to demand from buyers for specialised fashion accessories and from sellers looking to display their products under one roof.
'We have been working in the fashion sector for nearly 30 years with specialised publications and 10 years with specialised websites. We know the industry and this was a logical development for us to create this type of trade fair,' Ms Benecke said.
The fashion accessories show will include the latest products in casual and special purpose handbags, casual and fashion footwear, slippers and sandals, hats and caps, umbrellas, fashion watches, ties, scarves and shawls. Fashion parades will take place to showcase popular items.
Global Sources has partnered with Pantone, a leading US-based company specialising in colour trends, to display new colours for autumn and winter this year and spring and summer next year. Hundreds of suppliers from the mainland, Hong Kong, Taiwan, India, Thailand and South Korea will show their latest designs and manufacturing capabilities.
The China Sourcing Fair: Gifts & Home Products show, from April 22 to 25, will feature more than 3,600 booths covering an area of 70,000 square metres. More than 1,200 exhibitors from the mainland will offer buyers innovative products, ranging from gifts, premiums and toys, kitchen and household products, glassware and tableware and home textiles to Christmas and health, beauty, sporting, leisure and office products.
Exporters from sourcing centres Guangxi, Shaanxi, Henan, Hubei and Jiangsu will exhibit for the first time in Hong Kong.
Mr Armitage said: 'Most of these companies have never exhibited in Hong Kong and we are proud that we have exhibitors from some of the newly emerging sourcing markets in China. Our buyers are looking for suppliers in these sectors so this is a substantial differentiator for our show. We are working with a number of government organisations to help them to help their exporters.'
Other exhibitors include manufacturers from Hong Kong, Taiwan, Korea, Thailand and India.
This show will run with Practical World Hong Kong, organised by Koelnmesse, one of Germany's largest trade show organisers, and will offer buyers tools and DIY, home improvement and garden products.
Global Sources provides sourcing information to volume buyers and integrated marketing services to suppliers through four primary channels - online marketplaces, magazines, trade shows and direct online sales. The company expects about 30,000 buyers and has pre-registered some from more than 120 countries.