Lovin' linen with message of safe sex

PUBLISHED : Tuesday, 04 April, 2006, 12:00am
UPDATED : Tuesday, 04 April, 2006, 12:00am

World Aids Day is not until next month, but local home furnisher G.O.D. is getting a head start on raising HIV awareness.

At a launch with founder Douglas Young Chi-chiu and local romance novelist Zita Law (both left), the ever-playful and provocative chain unveiled a new line of bedding, as well as male and female underwear, featuring a colourful pattern of condoms.

To make the safe-sex point more explicit, the linen and garments include a very convenient pocket in which a prophylactic can be placed.

'For me, G.O.D. is more than just a business,' Mr Young says. 'I want to contribute back to the community and, this way, I can also give condoms a fun, beneficial and colourful association.'

Novelist Law adds: 'As a modern woman, I don't want to be a victim of love. I would get a set of bedding like this so my boyfriend won't ever have any excuse to not have safe sex.'

Ten per cent of proceeds will go to the Aids Concern Foundation.

Nice. The store that gave you 'Delay No More' shirts now offers condom-packing drawers to go with it. Incidentally, the Aids Concern group's Red Ribbon Angels campaign starts next month.