Disneyland has failed to make mark, poll finds

PUBLISHED : Thursday, 06 April, 2006, 12:00am
UPDATED : Thursday, 06 April, 2006, 12:00am

Mainlanders and Taiwanese have voted Ocean Park as the top entertainment destination, but Disneyland has not even been shortlisted in the category, a poll has found.


The two-month poll of mainland visitors was conducted in December by marketing company Just Events, along with the Hong Kong Association of China Travel Organisations, the Chamber of Hong Kong Computer Industry and Ho To (HK) Commercial.


In the poll, 355,842 mainland visitors were asked to vote for their best brands in categories including retailers and shopping malls. Of the total, 17,591 submissions were cast online and the rest were submitted in written form.


Voters came from more than 10 mainland cities and provinces, including Shanghai and Guangdong, and some were from Taiwan.


In the entertainment category, Ocean Park, Lan Kwai Fong and the Jockey Club were rated the top three brands from five shortlisted entries. The two others shortlisted were Star Cruises and activities on Lantau Island including the Big Buddha, a Chinese village and the Ngong Ping 360 cable car project.


A detailed breakdown on the votes in the 'PRC Provinces Tourists' My Best Hong Kong Brands' poll was not available.


Travel Industry Council executive director Joseph Tung Yao-chung said mainlanders viewed Disneyland as an icon of American culture instead of a Hong Kong brand.


'It does not mean that mainlanders don't find Disneyland attractive,' Mr Tung said. 'But it is true that they don't find it as unique as Ocean Park, Lantau Island and Lan Kwai Fong which are products of local culture.'


A Disneyland spokeswoman said the park was less than a year old and it was no surprise that mainlanders were more familiar with established brands.


The survey also covered cosmetics retail stores, which were topped by Sasa, Bonjour and Aster. The best three shopping centres were APM Mall in Kwun Tong, Times Square in Causeway Bay and Langham Place in Mongkok.