The Brokeback Mountain-inspired fashion craze appears unlikely to abate soon.

An established brand such as Marlboro Classics is ideal for cowboy wannabes. The label offers traditional five-pocket jeans, denim skirts, dresses, blazers and blouses. Texas-style shirts and fringed leather jackets with piping and embossing are a favourite among cowgirls. Prices range from $150 for a bandanna to $1,590 for a pair of jeans. The Marlboro range is available at Seibu, Pacific Place, Admiralty, tel: 2971 3847.