Sun Hung Kai Properties (SHKP) is marketing its office developments in Hong Kong, Beijing and Shanghai with well-defined branding while building landmark structures that reinforce Hong Kong's status as an international city.
The new slogan for the office portfolio is 'BIZ - The Key is Here', and it contains offices in ideal locations for local, mainland and multinational companies.
Sun Hung Kai Real Estate Agency executive directors Jimmy Wong and Victor Lui, and deputy general manager for office leasing Lo King-wai, recently announced the new initiative.
SHKP's premium office portfolio features 17 developments covering about 7 million sqft. Average occupancy is 96 per cent and some projects are fully let.
Among the best known are One and Two IFC in Central, Sun Hung Kai Centre and Central Plaza in Wan Chai, Millennium City phases 1, 2, 3 and 5 in Kwun Tong, Grand Century Place in Mongkok and Metroplaza in Kwai Fong.
The Hong Kong portfolio will expand to 10 million sqft when International Commerce Centre at the Kowloon Station is completed, making SHKP one of the largest premium office landlords in Hong Kong. Mr Wong said: 'Several things set SHKP's office portfolio apart. First, it is well balanced and covers Hong Kong, Kowloon and the New Territories.