HK TAKES WIRELESS INITiATIVE IN DELTA
Hong Kong organisations are leading the charge to implement key wireless systems for industries in the Pearl River Delta, backed by leading information technology firms. Strategic radio frequency identification (RFID) and wireless local area network (WLAN) infrastructure initiatives were launched last week to raise awareness of these technologies among enterprises in southern China. The Airport Authority of Hong Kong said it was expanding one of the world's largest WLANs at Hong Kong International Airport using networking gear from Cisco Systems. This year, the authority will extend its WLAN to the second passenger terminal, the whole cargo apron and its new headquarters building. The WLAN allows for mobile check-in to help cut queuing time for inbound passengers from some ports in China. Paired with RFID, it helps wireless dual-mode scanners track and reconcile each transfer and departure bag in the airport's baggage sorting hall and by the aircraft side on the apron. Meanwhile, the telecoms products division of VTech, one of the world's largest suppliers of corded and cordless telephones, unveiled a pilot RFID project based on the EPCglobal standard, with technology from Intel and Cisco. To help small companies set up similar projects, EPCglobal Hong Kong introduced the EPCglobal Industry Support Programme, which offers financial, technological and implementation support.
LENOVO SCORES WITH RONALDINHO
Computer giant Lenovo Group has put more kick in its global marketing campaign with the appointment of international football superstar Ronaldinho as its 'worldwide brand ambassador'. The Brazilian national player, whose real name is Ronaldo de Assis Moreira, and his employer, Spanish club FC Barcelona, last Friday signed a wide-ranging agreement with Lenovo to promote the Chinese firm's branded notebooks and desktop personal computers in time for this year's Football World Cup in Germany.