Cable TV uses actor as unlikely World Cup mascot
CitySeen has noticed some recent quirky tricks for breaking through the advertising clutter. In its campaign to promote its FIFA World Cup programming, Cable TV has appointed Chapman To Man-chak (right) as its lucky symbol to crack jokes with the audience. To has never been known as a veteran football fan - but a Cable TV spokeswoman says that is exactly why they picked him as their 'mascot'. 'A lot of people might know little about football, yet they watch the World Cup because it is the talk of the town. This is just like the Olympics - they also pick something as a lucky charm.'
In another quirky promotion, the American apothecary Kiehl's recently appointed actor Tony Leung Chiu-wai, who is not married and has no children, to sell its ... baby collection.