The Chinese are much more adventurous than Europeans and Americans when it comes to sex toys, said Wu Hui, chairman of Wenzhou Adam and Eve Health Products.
'It's strange. Among the countries we export to - developed countries in Europe and the Americas - they like simplicity. In China, they want more functions.'
He should know. This kind of knowledge has helped the family-run business become a world market leader.
At one of the company's shops in Wenzhou, a middle-aged woman clerk proudly shows products to a customer. 'Before I worked here, I had never seen these things before,' she said.
Despite a lack of customers on a recent morning, she claimed that all the types of products on display had found buyers. 'Someone has bought everything, even these,' she said, gesturing to a pile of leather garments adorned with metal.
Holding up an item labelled the Erotic Butterfly, she said: 'This is suitable for young ladies.' She then moved on to demonstrate several other products.