PUBLISHED : Saturday, 03 June, 2006, 12:00am
UPDATED : Saturday, 03 June, 2006, 12:00am

A twice-monthly column about learning on the job

IF YOU STUDY in Hong Kong and also love the city, you might be interested in a year-long internship with a government organisation dedicated to promoting the metropolis.

The Hong Kong Tourism Board (HKTB) has the task of masterminding campaigns to attract visitors from around the world and ensuring tourists enjoy every moment of their time in the city.

The long-term objective is to maximise the overall social and economic contribution that the tourism industry makes to Hong Kong.

Through extensive marketing activities, the board aims to attract more travellers from across the world and reinforce Hong Kong's leading position as an international tourist destination.

Working with local universities, the HKTB offers a range of internship opportunities each year for interested students.

'Our recruitment exercise normally starts in February or March and details can be obtained from the consulting co-ordinators of the relevant universities,' a spokesman for the HKTB said.

However, the actual number of positions available varies according to operational needs of the board.

In this academic year, nine internships have been offered so far.

In the selection process, priority is given to Hong Kong students who are enrolled in hospitality-related courses that require one-year placements. Naturally, all applicants should have the right personal attributes to promote the city effectively.

'Candidates should possess a pleasant personality, positive attitude, good communication abilities and basic computer skills,' the spokesman said.

'They should also be willing to take up challenges and, preferably, have some work experience.'

Once accepted, interns perform a range of duties that bring them into regular contact with various departments of the tourism board. They benefit from the opportunity to help promote Hong Kong as a business and leisure destination on a global basis.

'Students are sure to get valuable working experience in the tourism industry,' the spokesman said.

At the end of their training period, interns will not only have gained immense practical knowledge and competence, but will also have improved their communication and interpersonal skills.

'This will provide them with a competitive edge in their job hunt after graduation and be immensely useful for their future careers,' the spokesman said.

WHO GOES: Local students on hotel and tourism-related courses

WHERE: The Hong Kong Tourism Board (HKTB)

HOW MANY OPENINGS: About 10 per annum



HOW CAN I APPLY? Internship co-ordinators at your university