Marketers mean business
Final-year students at City University (CityU) applied their knowledge to real-life situations and came up with marketing strategies that were praised by the business sector.
A total of 136 marketing students - divided into 21 teams - provided consultancy services for seven participating companies, including the South China Morning Post, Lee Kum Kee (Hong Kong) and Prudential Assurance.
'The project provided an opportunity for students to apply what they have learned
in their course to real-life situations,' said Zhou Nan, head of marketing at CityU, at a prize-presentation ceremony last week.
'The companies praised our students for their outstanding performance, demonstrating that CityU, through its professional education, has nurtured high-quality students.'
Students said they found the project challenging. 'Applying theory to practice was not as easy as we thought,' said Liu Kam-ping.
'But it has given us a lot of practical experience, enhanced our communication skills, and laid a good foundation for our future career.'
Meanwhile, Kwok Shun-hei, Lee King-lai, Liu Kam-ping, and Tam Hoi-yi, also from CityU's marketing department, received active learner awards.
They have been actively involved in extra-curricular activities, and submitted reports and reflections on academic journals, television and radio programmes and business leader seminars.