Organisers bullish about meeting funding target
Despite doubts about the marketability of the East Asian Games, Hong Kong authorities are confident of meeting their $117 million funding target for the 2009 event.
The government has proposed a budget of $240 million for running the games - excluding the $1 billion for capital projects - of which the Legislative Council has approved $123 million. The remainder will have to come from public donations, gate receipts, TV rights, merchandising and other commercial activities.
'So far we have received $26 million in public donations and with a target of $50 million, the figure is very encouraging,' said a spokesman for the Leisure and Cultural Services Department. 'In fact, we are looking forward to a donation figure exceeding that target, but every cent we obtain from the community we will put it back into the games and will not take it as a surplus.'
The official was confident the games themselves could generate another $67 million. 'Take gate receipts as an example; we only calculate on the basis of 40 per cent attendance and the figure should be bigger.'