Never say die

PUBLISHED : Friday, 14 July, 2006, 12:00am
UPDATED : Friday, 14 July, 2006, 12:00am

The problem with displaying fresh-cut flowers is that they wither and die. Red Dip, the flower salon section of the recently opened five-floor Dip [Nation] complex (19 Sharp Street East, Causeway Bay) - which includes a restaurant (called G/F) and painting studio (dirtyDip) - has come up with a graphically innovative method to adorn the floral shop's interior with some inventory that won't wilt.

'We wanted a look that was somewhere between graphics and real flowers to keep the interior modern,' says director Charlotte Yuen Sze-lok.

Towards that end, Yuen and her team selected their signature bloom, a red rose, and had it photographed from multiple angles before handing the project over to a graphic designer.

The designer produced a sketch of the flower that was photographed, blown up and, along with one of the photos of a rose, reproduced on giant transparent stickers. Attached to panels behind clear glass walls, the stickers can be rotated and changed seasonally or whenever the spare, minimal interior requires an update.

'Our interior designer, Jeffrey Lui Sze-wai, likes repetitive designs that indicate what we're selling,' says Yuen. To achieve this effect, Lui created a shelf that holds a series of vases of rosebuds floating in water between the two large motifs. The whole display is bookended by tall, wire flowers that Yuen created and covered in fake flowers. This look could easily be reproduced in a home.