Arts to hit the streets in promotion plan

PUBLISHED : Tuesday, 22 August, 2006, 12:00am
UPDATED : Tuesday, 22 August, 2006, 12:00am

Several districts have agreed to offer low-rent advertising space to arts groups to counter what one official called the city's problem in promoting cultural events.

The Arts Development Council will begin the scheme early next year, chairman Ma Fung-kwok said yesterday.

The council has received permission from three district councils - Southern District, Wan Chai, and Central and Western - to erect 15 'promotion stations' on the pavement. For HK$100 a month, arts and cultural groups can display their posters.

The council hopes to extend the scheme to other districts.

Jonathan Yu Hoi-kin, the arts council's chief executive, said: 'The city has a problem of disseminating news on coming arts and cultural programmes. Only those visiting the performing arts venue often are aware of the programmes.'

He said promotion stations would help nurture arts and cultural appreciation in the community.

Mr Yu also said the Jockey Club Creative Arts Centre would announce its tenancy plans next month. He said the council was considering giving rent concessions to new artists and arts companies.

The council is working with the Baptist University and Arts Centre to turn a Shekkipmei factory estate into an arts and culture hub.

Mr Yu said the arts village would open by the end of next year.