Elyse retains her sparkle

PUBLISHED : Monday, 28 August, 2006, 12:00am
UPDATED : Monday, 28 August, 2006, 12:00am
 

Jewel retailer Chow Sang Sang threw a press lunch on Friday ahead of its new TV campaign retaining former America's Next Top Model contestant Elyse Sewell as their company face. 'She's not like other models. She's very lively and animated,' said a company rep.


Sewell may have the ad contract, but other runway specialists like Sophia Rahman, Eunis Chan Ka-yung and Mikki Yao seemed to get more attention. New face Lynn Xiong Dai-ling was also a media favourite.


Lost behind the beauty and the bling were two diamond executives. Mickey Weinstock, CEO of the company that produces the Love Diamond, and Davide Staurino, creative director of Staurino Fratelli, both flew in for the launch. 'I love this place,' said Staurino (pictured with Sewell). 'The Pacific-Asia world is the most open-minded market with flair and taste. They want refined things, but are open to new ideas. I think it's the combination of nature, modernity, hustle and bustle, and a melting pot of people.'


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