Now a part of the Fiat group, Ferrari is one of the most expensive high-performance cars in the world. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company initially sponsored drivers and manufactured race cars before moving into production of street-legal vehicles after World War II. The brand has had major success on the racing circuit in Formula One, and Ferraris are widely seen as one of the ultimate status symbols.
Ferrari's 60th anniversary celebrations began on Monday, with the start of the marque's global relay in Abu Dhabi. The Ferrari 60 relay (below) will fly the Ferrari flag in key markets in the Middle East, then Asia (via Hong Kong) and the rest of the world, finishing in the carmaker's home town of Maranello on June 23.
The event is expected to involve more than 10,000 Ferrari owners and cars of all ages, with participants carrying 'a specially commissioned relay baton adorned with 60 badges symbolising the most extraordinary events in the marque's history', Ferrari says.
Hong Kong is a baton stop on Thursday, says Sancy Chan of Italian Motors. 'The baton will be carried in a Ferrari parade from the Clearwater Bay Golf & Country Club to Tsing Ma Bridge, Tsim Sha Tsui and then the finish [and the anniversary party] at Repulse Bay.'
So, we expect the southside to be heaving with Prancing Horses that evening as Hong Kong aficionados roll up for local dealer Italian Motors' anniversary bash. The marque should be touched by Hong Kong Ferrari owners' devotion to their cars - as we are when Ferrari-owning readers answer our e-interview questions about their motors. That devotion sometimes spans a whole family, so we wonder if any Ferrari owners in Hong Kong have managed to fit three generations of relatives in their four-seater.
If you have, or would like to send us a Hong Kong Ferrari family portrait, why not snap one this weekend, and send it to us at email@example.com. Is there a Ferrari granny or grandpa out there, aged 60? Tell us.
We also hear that Ferrari will build a series of 60 commemorative cars to mark its anniversary. Based on the 612 Scaglietti (right), and specially enamelled on the central tunnel, the cars will be offered in a two-tone livery. The interior will feature sophisticated colour combinations and an electrochromic glass roof.
Travel firm Anytours is offering Malaysian Grand Prix packages, bookable online, with flights, hotels, transfers and earplugs, at www.anytours.com.hk/F1/F1.php. Deals for the event, to be held 65km south of Kuala Lumpur on April 6-8, range from three days and two nights at the Grand Continental flying Malaysia Airlines from HK$4,130, to a similar spell at the Crown Princess with Cathay Pacific from HK$5,680, plus HK$483 tax and surcharge. You'll have to book your Sepang tickets (US$14-US$450) on top, and before March 10.
Finally, our Waah of the Week has to be the electronic speedometer and dashboard dials of the Mercedes-Benz CL 500 (HK$1.738 million). At the click of a button they now read in Chinese. At last.
'The Chinese display on the CL's dashboard is the latest development we have for the S-Class,' says Mercedes-Benz China's Agnes Chung. The new cars are coming soon, she says.
'Aside from those who have already placed their orders for the CL, January's production will be in Hong Kong around March.'