Breakfast K strikes the right note

PUBLISHED : Saturday, 24 March, 2007, 12:00am
UPDATED : Saturday, 24 March, 2007, 12:00am

FOR HEALTH-CONSCIOUS Hongkongers, a bowl of Special K with fat-free milk may be a good choice of breakfast. But for those who prefer a more vocal start to the day, 'Breakfast K' offers an entertaining twist.

Served with a full Chinese breakfast of congee, cheung fun (rice noodle rolls) and fried turnip cakes, a morning session of Breakfast K can make a roaring start for anyone who likes a good singsong.

In case you haven't guessed, K stands for karaoke.

As part of karoake chain California Red's plan to capture a market previously unexplored by the karaoke industry, the company launched breakfast karaoke sessions in Tsuen Wan, Ngau Tau Kok and Yuen Long, among other venues, last October.

The morning sessions target those who don't have to rush to jobs, such as the elderly and housewives.

'When grandparents or mothers are done with their morning exercise or have dropped off their grandchildren and children, then they have time to come for breakfast and sing some karaoke tunes,' said Chung Yok-ling, regional manager at California Red.

'And when they've finished singing they've still got time to head down to the wet markets to do their shopping,' she said.

Customers get their own private karaoke rooms and unlimited visits to the breakfast buffet bar. The response so far has been good.

'Breakfast karaoke gives people another place to go to and hang out in the mornings besides big dim sum restaurants. We want to let people realise that karaoke isn't just for those who like to stay up late and drink and smoke,' Ms Chung said.